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Build, transform and test
business models in less than 1 hour

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About the Smart Business Modeler

How it works

The Smart Business Modeler is a one stop business modelling solution for start-ups, corporations and educators who want to think outside the box, ‘test-drive’ different business models and find novel ways of creating and capturing value.

The Smart Business Modeler helps you in four steps to get to your business model:

  1. Learn about the process of business modeling
  2. Build your business model
  3. Transform business models using the pattern database
  4. Generate a shareable profile

Features

The SBM has many useful features for your business modeling process.

  • Fast drag & drop business modelling
  • Easy editing
  • Comparison of multiple versions
  • Innovate your business model with 170+ patterns
  • Create a shareable profile of your idea

Why you should use the Smart Business Modeler

75% of venture-backed startups fail (Entrepreneur.com), and the failure to create a sound business model is a ‘top 10 reason’ for startups to fail (CB Insights). In fact, lack of experience in new business model accounts for 19% of disrupted industries (KPMG). The idea of the Smart Business Modeler and its unique pattern database is to avoid cognitive biases. Our experience showed that we often fall back into proven patterns. Patterns provide guided thinking outside the box.

The Smart Business Modeler Explained

What Industry and Academia Say

“The Smart Business Modeler is an excellent tool which allows to develop, communicate and visualize business models.“

Dr. Gieri Hinnen, Senior Manager, Strategic Communication, Swiss Int. Air Lines, Switzerland

“The Smart Business Modeler is a great tool to help students immediately visualise their ideas for new business ventures. It helps students greatly in seeing that their ideas can be a concrete business model beyond a mere description only. As it is based on the newest advancements in the academic literature on business model innovation, the Smart Business Modeler also allows students to get a better understanding of the conceptual underpinnings of business model thinking.”

Prof. Dr. Jonatan Pinkse, Professor of Strategy, Innovation & Entrepreneurship, Alliance Manchester Business School, United Kingdom

“Business model innovation still gets too little attention in many industries. What is great about the Smart Business Modeler is two things. It gives structure to the creative process. And it is a hands on easy to use tool te get to implementation, also enabling to cooperate with the relevant team members.”

Dr. Evert-Jan Velzing, Sustainability and Innovation advisor at Smart Group, The Netherlands

Pricing

Free The basic version includes:

  • Testing your business model quality using the SMOG Index
  • Using the Smart Business Modeler template
  • Guidelines to develop your business model
  • Presentation mode for sharing & presenting
  • On-site and online workshops and seminars
  • Real-world testing of the business model
  • Guidelines to develop your business model
  • Professional feedback by business model experts

Premium The premium version includes:

  • Testing your business model quality using the SMOG Index
  • Using the Smart Business Modeler template
  • Guidelines to develop your business model
  • Presentation mode for sharing & presenting
  • On-site and online workshops and seminars
  • Real-world testing of the business model
  • Guidelines to develop your business model
  • Professional feedback by business model experts

Recent News

MIT Design X Accelerator Business Model Workshop

by Smart City Innovation Lab

In his role as Visiting Fellow at MIT Sloan, René Bohnsack gave a Business Model Workshop as part of the MIT Design X Accelerator course, which teaches students to advance innovative ideas, services, products, and firms with a focus on design and the built environment. Besides workshops, lectures, demonstrations, presentations as well as networking events and field trips are on the program. At the end of the course, the student teams pitch for support of their venture to investors etc.

April 17th, 2018

Research seminar at MIT Sloan

by Smart City Innovation Lab

René Bohnsack gave a research seminar at MIT Sloan School of Management entitled "Business Model Innovation for Disruptive Technologies" based on the recently published paper 'Value Propositions for Disruptive Technologies: Reconfiguration Tactics in the Case of Electric Vehicles' (California Management Review). The presentation showed how business model innovation can aid the commercialization of disruptive technologies and be a more timely solution than waiting for technological breakthroughs. [...]

April 13th, 2018

Meet the World’s Smartest Business Modeler

by Smart City Innovation Lab

Fast Business Modelling, Less Pivoting and Greater Value Capture with the Smartest Business Modeler!

What is one of the biggest hurdles to successfully bring an idea to the market? Finding the right business model! It is not about any business model, that is easy; but finding a business model that is in-sync with the idea and that translates a technology, a service or initiative into value for a specific customer segment is one of the hardest tasks for new ventures – until today. Today we proudly launch the beta version of the world’s smartest business modeler! [...]

February 14th, 2018

Team

René Bohnsack

René Bohnsack

Founder

Alina Margolina

Alina Margolina

Team/Project Manager

Tiago Antunes

Tiago Antunes

Fullstack Developer

Alex Woroschilow

Alex Woroschilow

Backend Developer

Mohamed Kettouch

Mohamed Kettouch

AI Developer

Felix Braun

Felix Braun

Content Developer – Strategy

Mariana Morais Sarmento

Mariana Sarmento

Content Developer – Customer Relationship

Stephanie Weller

Stephanie Weller

Content Developer – Entrepreneurial Strategy

Cláudia Antunes Marante

Cláudia Marante

Content Developer – Digital Transformation

Sana Khan

Sana Khan

Content Developer – Research

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